SUSAN DUNN, THE EQ COACH OF COACHES CONTACT SUSAN
Coaching is so popular these days, especially for people ready to escape the corporate grind. We asked Suan Dunn, the EQ COach who trains coachs what it was like and what she had to offer those interested in becoming a trained coach. CLICK HERE to visit Spotlighting and meet just a few of the coaches Susan has mentored through her EQAlive! program. Susan is one of the busiest and most successful "coach of coaches" in the country.
"How much can you make?" seemed like a good place to start.
Susan warmed to her subject ...
D and K are making 6-figures. I know that.
All of these coaches are really outstanding.
The answer is that there are people making 6 figures, and others who aren't. Whether any particular other person can, or will, is up to them. As K would say, tough cookie that she is, "I'm the coach. It's THEIR game."
I am in no way responsible for the success of their business. I give them the tools. I make no promises. I'm quite open about what I know. I tell most people that the bulk of my business right now, is in training other coaches. That's something that might work for them, as well. There are many different ways to make money "coaching." It's so amorphous now, that's what I like about it. Instead of saying "I'm someone who knows a lot about blah blah," you can say "I'm a coach." There have always been people who were "experts" in certain things, without necessarily having degrees and so forth.
There are lots of passive revenue streams. A coach can model himself or herself after Martha or Oprah, getting a following and then collecting services and products to offer.
EQ coach training is beneficial on its own and I can always heartily recommend it on that score. Everyone says "it changed my life." I have numerous testimonials to that effect. It's good stuff to know and useful.
Coaches L and I were formerly entreprenuers. Many people don't realize that to be a coach, you must be an entrepreneur. You have to set up a business, market it, and promote it. You don't just hang up a shingle and people come. How would they find out about you? L and I made so much in their previous entrepreneurships, they were able to quit doing that, and coach. They know how to run a business and turn a profit.
Both are supporting themselves with their coaching now. I owned a business in a really tough field. L was a professor and then had a business selling something like welcome baskets or something like that. It did really well, so she sold it and "retired." Now she wants to do something more satisfying, and to be a coach. With her business skills, experience and connections " at making money, not at coaching * I'm sure she'll do well.
K, who makes in the 6-figures, was an entrepreneur before too. She then wrote a book about the business she set up and that did well. Through the book promotion, she was familiar to local media, so when she turned to coaching, she just picked up the phone and got herself on television. For her it was only a short time until she was making good money.
The others are newbies, or, in the case of the priest, his diocese paid for him to take it, so he can turn around and teach to the seminary students.
There is PLENTY of work with businesses and corporations re: emotional intelligence, and this is the right side of the growth curve. Most coaches that do well have a part of their practice devoted to businesses, either seminar or workshops, or executive coaching or something like that.
There are people making money at it -- enough to live on, in some cases a lot. I wouldn't rush in to define the market yet. It's too new. Something is clearly going to come up it, but the direction is hard to tell. Saw something on a coaching site today saying "people don't want coaching." That is true. People want something * something to make their life work * and they don't really know what coaching is. In time the two things will come together and meet in the middle. It's like with emotional intelligence. You must have a niche, in order to market. But only about 30% of the individual clients who come to me want "EQ coaching." The others come for the reasons they come for, and even then it may not be the "real" reason they came. They say they want to work on their career, and 6 weeks later we're talking about the wife. That sort of thing.
The only time I step in is when someone is about to quit a good-paying job and "become a coach" w/ no network set up, no savings, and no spousal support. One woman I coached in the marketing had an incredible network and she went from zero to $80,000 in one year, and that is verified. She knew how to network and she had the connections. By connections, I mean the first coaching federation meeting she came to, her dad, a local businessman, came with her. Her mother was the HR director of one of the largest corporations in town.
One I'm working with now got a $5o,000 conract from Merrill Lynch last year. More and more businesses and corporations are contracting with coaches. The statistics are coming in and the stories are circulating that coaching works. That coach is a man and has an MSW.
It's not up to me to predict whether someone will make money at it or not. It depends upon a number of things, including how much they want to and how willing they are to work. I've personally seen coaches make it, so I know it can happen and, "if it's possible, it's possible for you."
I do tell them it takes work, but, you know, some people never believe you. They want web traffic to their site, so I tell them "Write an article." They write one article. They sit. They wonder why it doesn't work. Then I tell them I write 5 articles a day, sometimes 7 days a week, and have for several YEARS. (And yes, I get the traffic.)
There's enough data about businesses in general. Coaching is a BUSINESS. A large percentage of new businesses fail. You MUST know how to market, and that's why I offer the marketing consulting. It's badly needed. Most people have no idea what that means. I spent a couple of decades in marketing, PR and advertising. That gave me an advantage.
We also know that it takes 3 years to get a business going, and what they don't tell you is that it's 3 years of working your butt off. Lately they say if your business makes it 5 years, you're probably in solid, but then a market can disappear. Things move fast these days. Some fields of coaching, for instance, will be eternal. Relationships or dating coaching, for instance, one of things I do. There's always trouble in paradise, and Venus and Mars are never going to move any closer together.
There are other things that are fads. These are the names businesses use. Right now it's "Value-added Blah Blah" and "primal leadership." "Integrity is being treated like a fad, and you could ride that band wagon. The way things move in the business world, if you're giving a "Diversity Initiative" this year, next year you'd bettere be called it a "Multicultural Venue" or something like that. Globalization continues and will continue. It will have different names.
Coaching is about getting people where they want to go. I rarely give advice to any client. If he's beating her, yeah, I'll say get out, get counseling, get back to me. But someone asked me the other day, and she was smart enough to say, "If you were getting blah blah, would you quit your job and become a coach." I answered her question, as to what I would do. (Yes I would. Yes I did.) But they are the person who has to make it happen, live it out, and live with the consequences. How long would I go without making money? How long would YOU go without making money? Got a savings account? Got a sugar daddy? Got a trust fund?
And how do they feel about what they're currently going? This woman said, "I would rather die than work at this place another year." That's incentive. That's motivation. I worked with one guy for 6 months who "thought" he "might like to be" a coach. He was a professor making 6 figures, working 30 hours a week, with 3 months off in the summer. He "hated" his job, he said, but those hours at that pay are hard to beat. Would you make a decision for someone like that? Are you kidding? Turned out he didn't have the motivation. Things were too cushy, even though he didn't like it where he was. He toyed with coaching for a month or two and then gave up. Now he'll go around telling people "There's no market for coaching. You can't make money at it."
I can tell them what "I would do if I were them," which is what some like to ask, but 9 times out of 10 when I do, they say, "But I wouldn't do that!" It's just anxiety makes them ask questions like that. There are coaches out there making money. If you want easy -- work where an income is guaranteed, try civil service.
If they're doing something I think is stupid, I feel obliged to comment. I say, like I did w/ my own teens, "I am going to go on the record here that I think what you're doing is wrong."
I found out one thing when I was a volunteer director. People like to do what they do well at, and they do well at things they like to do. I would have accountants come in and offer to photograph a fashion show, or a homemaker come in and ask to keep the books. I learned to always say "yes". People aren't dumb. They know what's possible. They just need encouragement.
Are you interested in a career in coacing or would you like to know more about marketing an internet business? Would you like coaching for entrepreneurship? CONTACT SUSAN.
Coaching is so popular these days, especially for people ready to escape the corporate grind. We asked Suan Dunn, the EQ COach who trains coachs what it was like and what she had to offer those interested in becoming a trained coach. CLICK HERE to visit Spotlighting and meet just a few of the coaches Susan has mentored through her EQAlive! program. Susan is one of the busiest and most successful "coach of coaches" in the country.
"How much can you make?" seemed like a good place to start.
Susan warmed to her subject ...
D and K are making 6-figures. I know that.
All of these coaches are really outstanding.
The answer is that there are people making 6 figures, and others who aren't. Whether any particular other person can, or will, is up to them. As K would say, tough cookie that she is, "I'm the coach. It's THEIR game."
I am in no way responsible for the success of their business. I give them the tools. I make no promises. I'm quite open about what I know. I tell most people that the bulk of my business right now, is in training other coaches. That's something that might work for them, as well. There are many different ways to make money "coaching." It's so amorphous now, that's what I like about it. Instead of saying "I'm someone who knows a lot about blah blah," you can say "I'm a coach." There have always been people who were "experts" in certain things, without necessarily having degrees and so forth.
There are lots of passive revenue streams. A coach can model himself or herself after Martha or Oprah, getting a following and then collecting services and products to offer.
EQ coach training is beneficial on its own and I can always heartily recommend it on that score. Everyone says "it changed my life." I have numerous testimonials to that effect. It's good stuff to know and useful.
Coaches L and I were formerly entreprenuers. Many people don't realize that to be a coach, you must be an entrepreneur. You have to set up a business, market it, and promote it. You don't just hang up a shingle and people come. How would they find out about you? L and I made so much in their previous entrepreneurships, they were able to quit doing that, and coach. They know how to run a business and turn a profit.
Both are supporting themselves with their coaching now. I owned a business in a really tough field. L was a professor and then had a business selling something like welcome baskets or something like that. It did really well, so she sold it and "retired." Now she wants to do something more satisfying, and to be a coach. With her business skills, experience and connections " at making money, not at coaching * I'm sure she'll do well.
K, who makes in the 6-figures, was an entrepreneur before too. She then wrote a book about the business she set up and that did well. Through the book promotion, she was familiar to local media, so when she turned to coaching, she just picked up the phone and got herself on television. For her it was only a short time until she was making good money.
The others are newbies, or, in the case of the priest, his diocese paid for him to take it, so he can turn around and teach to the seminary students.
There is PLENTY of work with businesses and corporations re: emotional intelligence, and this is the right side of the growth curve. Most coaches that do well have a part of their practice devoted to businesses, either seminar or workshops, or executive coaching or something like that.
There are people making money at it -- enough to live on, in some cases a lot. I wouldn't rush in to define the market yet. It's too new. Something is clearly going to come up it, but the direction is hard to tell. Saw something on a coaching site today saying "people don't want coaching." That is true. People want something * something to make their life work * and they don't really know what coaching is. In time the two things will come together and meet in the middle. It's like with emotional intelligence. You must have a niche, in order to market. But only about 30% of the individual clients who come to me want "EQ coaching." The others come for the reasons they come for, and even then it may not be the "real" reason they came. They say they want to work on their career, and 6 weeks later we're talking about the wife. That sort of thing.
The only time I step in is when someone is about to quit a good-paying job and "become a coach" w/ no network set up, no savings, and no spousal support. One woman I coached in the marketing had an incredible network and she went from zero to $80,000 in one year, and that is verified. She knew how to network and she had the connections. By connections, I mean the first coaching federation meeting she came to, her dad, a local businessman, came with her. Her mother was the HR director of one of the largest corporations in town.
One I'm working with now got a $5o,000 conract from Merrill Lynch last year. More and more businesses and corporations are contracting with coaches. The statistics are coming in and the stories are circulating that coaching works. That coach is a man and has an MSW.
It's not up to me to predict whether someone will make money at it or not. It depends upon a number of things, including how much they want to and how willing they are to work. I've personally seen coaches make it, so I know it can happen and, "if it's possible, it's possible for you."
I do tell them it takes work, but, you know, some people never believe you. They want web traffic to their site, so I tell them "Write an article." They write one article. They sit. They wonder why it doesn't work. Then I tell them I write 5 articles a day, sometimes 7 days a week, and have for several YEARS. (And yes, I get the traffic.)
There's enough data about businesses in general. Coaching is a BUSINESS. A large percentage of new businesses fail. You MUST know how to market, and that's why I offer the marketing consulting. It's badly needed. Most people have no idea what that means. I spent a couple of decades in marketing, PR and advertising. That gave me an advantage.
We also know that it takes 3 years to get a business going, and what they don't tell you is that it's 3 years of working your butt off. Lately they say if your business makes it 5 years, you're probably in solid, but then a market can disappear. Things move fast these days. Some fields of coaching, for instance, will be eternal. Relationships or dating coaching, for instance, one of things I do. There's always trouble in paradise, and Venus and Mars are never going to move any closer together.
There are other things that are fads. These are the names businesses use. Right now it's "Value-added Blah Blah" and "primal leadership." "Integrity is being treated like a fad, and you could ride that band wagon. The way things move in the business world, if you're giving a "Diversity Initiative" this year, next year you'd bettere be called it a "Multicultural Venue" or something like that. Globalization continues and will continue. It will have different names.
Coaching is about getting people where they want to go. I rarely give advice to any client. If he's beating her, yeah, I'll say get out, get counseling, get back to me. But someone asked me the other day, and she was smart enough to say, "If you were getting blah blah, would you quit your job and become a coach." I answered her question, as to what I would do. (Yes I would. Yes I did.) But they are the person who has to make it happen, live it out, and live with the consequences. How long would I go without making money? How long would YOU go without making money? Got a savings account? Got a sugar daddy? Got a trust fund?
And how do they feel about what they're currently going? This woman said, "I would rather die than work at this place another year." That's incentive. That's motivation. I worked with one guy for 6 months who "thought" he "might like to be" a coach. He was a professor making 6 figures, working 30 hours a week, with 3 months off in the summer. He "hated" his job, he said, but those hours at that pay are hard to beat. Would you make a decision for someone like that? Are you kidding? Turned out he didn't have the motivation. Things were too cushy, even though he didn't like it where he was. He toyed with coaching for a month or two and then gave up. Now he'll go around telling people "There's no market for coaching. You can't make money at it."
I can tell them what "I would do if I were them," which is what some like to ask, but 9 times out of 10 when I do, they say, "But I wouldn't do that!" It's just anxiety makes them ask questions like that. There are coaches out there making money. If you want easy -- work where an income is guaranteed, try civil service.
If they're doing something I think is stupid, I feel obliged to comment. I say, like I did w/ my own teens, "I am going to go on the record here that I think what you're doing is wrong."
I found out one thing when I was a volunteer director. People like to do what they do well at, and they do well at things they like to do. I would have accountants come in and offer to photograph a fashion show, or a homemaker come in and ask to keep the books. I learned to always say "yes". People aren't dumb. They know what's possible. They just need encouragement.
Are you interested in a career in coacing or would you like to know more about marketing an internet business? Would you like coaching for entrepreneurship? CONTACT SUSAN.
